How Soybean Oil Can Help Your Brand
An opportunity lies in identifying sourcing and health qualities already possessed by widely used ingredients. By sharing the existing stories of these well-established food products, brands can engage consumers while maintaining their brand’s position in the marketplace.
Soybean oil offers a particular opportunity in this regard. Though it is the most widely used oil in the United States (commonly referred to as “vegetable oil”) and a poster child for biotechnology and agribusiness, it also has a compelling sustainability and health story of its own. By promoting that story to your customers, you can build your profile as an on-trend brand.