From kimchi and kefir to kombucha and sauerkraut, fermented foods and beverages are entering the consumer conversation via menus and packaged products. As consumers’ tastes expand in an increasingly globalized world, many people are experimenting with fermented foods and drinks both to satiate their desire for unique taste experiences and to align with their increased focus on healthy lifestyles.

For brands looking to tap into these trends, fermented beet juice addresses the increasing consumer interest in fermented flavors.