From large food conglomerates to boutique artisanal companies, product developers are creating higher-end products designed specifically for quick preparation, such as cooking in a microwave. This holds not only for frozen or shelf-stable meals but for snack foods as well.
Driving this trend is the knowledge that Millennials have brought to the mainstream the “snack-meal.” Supermarket refrigerator cases are lined with small trays filled with single servings of food. The frozen aisle is bursting with new microwave snacks, from popper style treats, to high-end hand pies, designer burritos, and even gourmet hot sandwiches that now come frozen and ready for the microwave.