Symrise introduces a collection of organic-certified and non-GMO flavors under the umbrella of “Code of Nature”
Today’s consumers want more natural and organic solutions when shopping for themselves and their families. In response to this increasing demand, Symrise announced the launch of a new collection of organic-certified and non-GMO flavors under the umbrella of “Code of Nature.” It’s a new positioning that offers taste solution platforms to food and beverage brands that want to meet the demand for more nutritious food—while still delivering on flavor to an audience looking for healthier options on the shelves.
"Millennials are the fastest-growing demographic of consumers who want what’s best not only for themselves but their families, too. So, when it comes to foods and beverages, organics are on the top of their grocery lists," explains Emmanuel Laroche, vice president Marketing & Consumer Insights and Global Marketing Leader for Symrise.