FrieslandCampina Kievit shares Chinese consumer preferences about the perfect milk tea
FrieslandCampina Kievit, one of the leading global manufacturers of beverage and food ingredients, published results of a study that analyzes the perfect milk teas as well as current offerings in the milk tea segment across Greater China.
The study, part of a large-scale effort to provide customers with sensory data on the ever-growing Chinese beverage market, looks at what is inside milk tea and identifies individual elements that make up the perfect, consumer-preferred milk tea in different regions. With these findings, FrieslandCampina Kievit customers have access to data on key elements to combine, at the appropriate intensities, to create the perfect milk tea for their local consumers.