Viva 5 partners with Taura to develop, launch whole fruit-based nutritional gummies
Viva 5 Corporation, a US-based, leading health and wellness company specializing in innovative nutrient gummy production, has teamed up with Taura Natural Ingredients to bring novel 100% fruit-based gummy supplements to the North American market.
Gummies are a popular alternative to pills in the dietary supplement aisle, drawing both new consumers and those suffering from pill fatigue, and have taken market share away from traditional delivery forms like capsules and tablets. In fact, according to IRI market data, alternatives to pill form supplements made up 47% of dietary supplements in 2017, up from 34% in 2015. New research from Transparency Market Research estimates that the gummy vitamin market will grow at a compound annual growth rate of 5.2% between 2017 and 2025 to reach $4.17 billion.