It’s one thing to talk about US consumers’ weekly spending on foods and beverages. Today, of course, there’s an equally active market for those other members of the family—those named Fido, Spot, Princess or, perhaps “Boots.”
The American Pet Products Association estimates that more than two-thirds of US households have pets. Meanwhile, market researcher Packaged Facts said the US retail market for dog and cat food ended 2018 with sales of $27 billion, up more than 4% compared to 2017.