Social media has irrevocably altered American society on all levels, from politics and marketing to personal interactions. The food industry has not been immune to its effects. Rather, social media has changed the way we view and discuss food, the relationship restaurants and manufacturers have with their customers, and the reach of even the smallest brands and operators to an almost limitless audience.
Perhaps the most significant effect social media has had on the food industry involves the visual narrative around food and beverages. Instagram and the “Instragrammability” of food elevated the importance of the visual impact food and beverage items. Consider the rise of “freak shakes,” unicorn foods, rainbow bagels or charcoal lemonade. There’s no question that food and beverages should be visually appealing.