Israel’s Gat Foods introduces Fruitlift, a true fruit-based ingredient to replace refined sugars in RTE cereals
Israel’s Gat Foods will use this year’s Institute of Food Technologists’ 2019 exhibition, Booth #5132, to introduce Fruitlift, a true fruit-based ingredient to replace refined sugars in RTE cereals. The innovative formulation consists of natural, fruity goodness that includes fiber and comes in a fruity flavor or can easily blend into a cereal brand’s signature flavor.
Food companies are aware that they can no longer “sugar coat” the fact the many RTE cereals are heavily laden with refined sugars, especially since children are the key target market for this sector.