From snacks to meals, bar formulations increasingly are popular among all segments of the population. In several categories—diet and nutrition, sports, breakfast, snack and meal replacement—bars provide a quick, self-contained, easily consumed food addressing the need for on-the-go-nourishment.
Pardon the play on words but one way to raise the bar is to use blueberries, which add premium value and nutritional appeal. Blueberries offer wholesome and natural attributes and consumers increasingly are recognizing them for their antioxidant, vitamin and even fiber content. Separately, research shows that consumers also are willing to pay extra for products containing blueberries and/or blueberry ingredients.