The drive to satisfy the sweet tooth of the American consumer seems to become more complicated and confusing every year. The realities of the obesity epidemic create a divide that nearly every consumer confronts on a daily basis. Consumers claim sugar reduction as their main priority when comes to their label-reading habits and practicing of a healthy lifestyle. Yet, sales of confections, desserts, and other sweets continue to increase.
Simply put, nowhere does having one’s cake and eating it too become less of a metaphor and more of a reality than when choosing those sweet indulgences. Over the years, ingredient suppliers have addressed this dichotomy with a number of sweetener solutions that attempt to bridge that divide.