To meet the escalating consumer demand for healthier products, food and ingredient manufacturers are rushing to accommodate by squeezing more nutrients into every food category. Yet, these smart developers are acutely aware of the daily conflict within consumers between “health foods” — read: vegetables and fruits — and indulgent foods.
To bridge that gulf between what consumers say they want and what they veer toward, on-trend product developers have adopted a “stealth-health” approach to increasing produce content in products. Research chefs, food technologists, culinologists, and product developers are tasked with turning out an expanding array of better-for-you products without compromising on flavor, texture, or the eating experience.