THINSTERS announced a partnership with the Grateful Dead in an effort to bring music and cookie lovers together with Limited Edition packaging. THINSTERS Chocolate Chip and Toasted Coconut flavors will feature the iconic Grateful Dead Bear embracing a cookie on the front, while the back commemorates the band's career. For a suggested retail price of $3.99, these limited edition bags will be available from June through August, 2019 at retailers nationwide including Kroger, Target and Walgreens.
THINSTERS is celebrating the packaging with a social media program that encourages fans to share a photo with THINSTERS Grateful Dead bags. Fans can post with the hashtag #GratefulThinsters to join the community of online fans supporting the partnership. The THINSTERS Grateful Dead collaboration is an important one to the THINSTERS brand because it helps to bridge the gap between “young” and “old,” “modern” and “traditional,” and “mainstream” and “niche” consumers.