Private label sales have increased by $7.9 billion across brick-and-mortar stores in the past three years
There’s a private-label outbreak, and there’s no slowing it down—both in stores and online.
Many are quick to associate private label with brick-and-mortar sales, which isn’t surprising, given the fact that store brands account for 17% of consumer packaged goods (CPG) dollar sales in physical retail stores. Private-label sales have also increased by $7.9 billion across brick-and-mortar stores in the past three years. But there’s much more to the private-label story than just what you see in physical stores.