Comax Flavors has released new primary research on consumers’ behavior, usage and attitudes towards ice cream products. Specifically, its latest research covers ice cream, ice cream novelties, plant-based ice cream and plant-based ice cream novelties.
This is the 14th study of the company’s primary market research program. The “Ice Cream and Plant-Based Ice Cream” study was fielded in January 2019 with 1,000 US respondents aged 18-70+; half were female and the other half were male.