“Green Appeal” is one of Innova Market Insights’ top trends for 2019. It reflects a food industry increasingly committed to answering a more mindful consumer’s expectations around sustainability. In turn, manufacturers also are marketing their efforts—like “social” ingredients—right on packages.
The notion of a “circular economy” has come increasingly into focus, with more companies responding to the growing movement towards a model in which we keep resources in use for as long as possible, extract the maximum value from them while in use, then recover and regenerate products and materials at the end of each service life. This is the opposite of a traditional, linear economy centered on “make, use and dispose.”