If you are faced with the option of ghost pepper salsa versus a hot salsa, which product would you choose?
Many consumers want flavors that include a specific chili pepper—combined with other spices or flavors—for a resulting complex and spicy flavor. Let’s face it: today’s mild, medium and hot labels are less interesting to more adventurous consumers. This new breed of consumer wants heat—plus flavor. Consumers also demand more transparency and share a desire to better understand ingredient sources.