Coffee, Tea, and Energy Drinks Boost Sales with Surprising Crossover 'Mash-Up' Formulations
Blended Beverages: Packaged Facts uncovers trends among beverages that combine two or more unconventional characteristics.
Your daily cup of coffee just got a lot more interesting. In fact, the US beverage market overall is benefiting from the added intrigue of new innovations and formulations in recent years. Such efforts by marketers and manufacturers have given the otherwise mature beverage industry the buoyancy necessary to stay afloat and thrive, according to US Beverage Market Outlook 2019, a new report by market research firm Packaged Facts.
Among the most important recent innovations identified by Packaged Facts in the report involves mashups—the crossover fusion of two or more beverage products that traditionally wouldn’t be expected to go together.