Retail State of the Industry | Cereals & Snack Bars
Cereals Embrace Nostalgia, Snacking; Bars Power Up
General Mills added a Limited Edition Peach flavor of Cheerios; Kellogg a Banana flavor of Kellogg’s Raisin Bran; and Quaker Oats a Strawberry flavor of Life Cereal
If there really is a “war on sugar” taking place in the food industry, somebody forgot to tell breakfast cereal makers.
Last year brought a dizzying array of new presweetened products as cereal makers doubled down on sweet offerings to capitalize on snacking behavior and nostalgia.