Dixie Brands Inc. has announced a breakthrough in THC water solubility via a proprietary emulsification technique and ingredient management process offering marked improvements in uptake in cannabis-infused liquids.
Dixie Brands will showcase the proprietary process via the launch of a new product line of flavored and unflavored drink additives called FUSE in the fourth quarter of 2019. In addition, Dixie will implement the new process across its existing line of award-winning beverages and tinctures as part of its drive to deliver the best possible consumption experience to consumers.
"Dixie was among the first to market with a cannabis-infused beverage nearly a decade ago, and we have remained at the forefront of research and development ever since," said Chuck Smith, CEO of Dixie Brands. "That focus on innovation has enabled us to expand into 15 product categories, and like any other successful CPG company, we are always striving to improve our product offerings. A faster-acting formula is the next step in our ongoing quest to better serve our patients and consumers."
Cannabis-infused beverages offer a bridge for "canna-curious" consumers seeking an alternative to alcohol. The millennial demographic has been driving a growth trend in the category. By improving uptake times and introducing FUSE drink additives that can enhance non-alcoholic beverages, Dixie expects to increase the appeal of its products to these consumers and expand its addressable market.