Customization of food and beverage products is expanding for more personal experiences
The idea of ‘personalized nutrition’ is currently generating a significant buzz in the food industry, and innovators are seeking new ways to tackle the many and varied demands of the modern consumer.
‘Today’s consumers are more engaged with their food than ever before,’ reports Lu Ann Williams of Innova Market Insights, ‘but every individual is different and this creates its own challenges for the industry.’