Kid-Friendly Beverage Trends & Innovative Brands to Watch
Flavored water, milk products and juices continue to make an appeal to children
The US beverage industry is awash in recent product introductions featuring alternative ingredients, natural or organic positioning, and free-from labeling all marketed to fit the lifestyles of modern consumers. These trends are as important in the kids beverage segment as they are in products marketed to adults, according to US Beverage Market Outlook 2019 by market research firm Packaged Facts.
“Products that are better-for-you and more convenient are more appealing when purchasing beverages,” said David Sprinkle, research director for Packaged Facts. “In recent years we’ve seen fruit juice and dairy companies counter attrition by advancing health positioning with organic, natural ingredient, and low sugar claims. While water marketers are finding ways to put both fun and flavor into a plain yet reputably healthy product without sacrificing what makes water the beverage many parents prefer for their children.”