Developing new foodservice products? Here’s a case where cross-functional conversations are important and product data can be just as valuable as ingredients.
In this instance, new product developers can be better served with a clearer downstream view of what’s truly happening to move the needle in sales and the supply chain. Ultimately, such understanding can help improve a new product’s odds for success. It’s important because even the best new product needs to be visible to the foodservice operator—or it will never gain traction in the marketplace.