Yogurt Category Responds to Shift in Eating Occasions
Breakfast is still the number one occasion for yogurt consumption, but it has lost ground over the past few years
More than half of all US consumers now buy yogurt as part of their typical grocery basket, according to a new report from Innova Market Insights, but their habits appear to be evolving. Convenience themes are becoming increasingly important, for example, with 17% of consumers naming this as a significant choice factor in 2018, which is more than twice as many as in the previous year.
This can be explained by a shift in eating occasions, as evidenced by recent data. Breakfast is still the number one occasion for yogurt consumption, but it has lost ground over the past few years. Now, an increasing number of consumers are turning to yogurt as a convenient snack, while dinner is a growing niche.