Organic Valley Launches FUEL High-Protein Ultra-Filtered Organic Milk Shake
New milk product was developed in response to consumer demand for high-protein, low sugar options
Organic Valley, an American cooperative of organic farmers, launched a new and improved FUEL® high-protein milk shake, packed with organic protein and essential nutrients. Organic Valley FUEL was developed in response to consumer demand for high-protein, low sugar options produced without toxic pesticides or artificial growth hormones.
The single-serve, ultra-filtered, high-protein milk shake market has been growing rapidly in recent years, and until now the category has been dominated by fairlife® Core Power, which is sourced from conventional non-organic farms.