New ice cream contains zero added sugar and is sweetened with plant-based Stevia
Based in Chicago, PureCircle, a producer and innovator of stevia sweeteners, is launching a zero-added-sugar ice cream in its hometown at the end of August. The great-tasting branded gourmet ice cream is sweetened with the company’s next generation stevia leaf sweeteners. It will initially be distributed around the city via PureCircle ice cream trucks.
The launch of the new ice cream – with the company’s name on the labels -- demonstrates PureCircle’s confidence in the great taste of its next generation non-GMO stevia sweeteners. They are an important break-through. The capabilities of these sweeteners and the company’s unique expertise in formulating with them are what make possible the delicious ‘PureCircle’ ice cream.