Clean and clear labeling concerns are well established in the food and beverage industry and have been featured through all Innova Market Insights’ “Top Ten Trends” forecasts in recent years. In fact, more than 10 years ago, “Go Natural” led the company’s annual trends listing. Since then, Innova Market Insights has highlighted clean label each year in different forms and it’s been so interwoven into the entire listing –that now it’s become a standard.
The term “clear labeling” (which Innova Market Insights coined for its 2015 Top Ten Trends listing) has now fully entered industry parlance. It’s used in several marketing campaigns and each day, manufacturers continuing voicing their commitment to clean label platforms.