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Organic snack brand brings simplicity to functional nutrition
SMPL, the new industry-defining functional snack brand, announced the launch of three signature products: Chill, Detox and Beauty Bites. SMPL Wellness Snack Bites are functional blends of organic plant protein, superfoods and adaptogens in resealable packaging to help improve your daily mood and physical well-being.
Founder and CEO of SMPL, Ellis Fried, knows the importance of strong nutrition and healthy body repair with plant-based superfoods. As a competitive ice hockey player growing up, he essentially lived off energy bars. However, he found that these bars were often filled with sugar and over portioned, leading to dozens of stale half-eaten bars left around his room. He came from a health-conscious family – his kitchen was consistently replenished with green juices, whole foods and a fusion of important supplements like vitamins, fish oil, and antioxidants. But, the only real way he could get the powerful benefits of these functional ingredients while on-the-go was in powder or beverage form. Ellis aspired to find a way to get the added health benefits of these ingredients and also an everyday clean nutritious snack – all in one.