White Castle Celebrates One-Year of the Impossible Slider
Plant-based slider to become permanent menu item at all White Castle locations
It’s been exactly one year since White Castle introduced the Impossible™ Slider as a permanent menu item, and the fast-food chain said the addition of the plant-based burger has been a resounding success.
White Castle, the country’s first fast-food hamburger chain and home of The Original Slider®, debuted the Impossible™ Slider in April 2018 in 140 White Castle locations in Chicago, New York and New Jersey. It became an overnight sensation, generating headlines and inciting a social media frenzy. Based on the Impossible™ Slider’s overwhelming popularity, White Castle introduced it as a permanent menu on Sept. 12, 2018, at each of the company’s nearly 400 restaurants nationwide. And demand for the Impossible™ Slider hasn’t slowed since.