FrieslandCampina Ingredients Identifies Food & Beverage Trends in 2019-2020 Report
Market insights enable food and beverage companies to understand consumers’ needs of today and tomorrow
FrieslandCampina Ingredients Food & Beverages has identified three major trends in the global food and beverage market. These trends, as observed from consumer needs and behaviour, are collated in FrieslandCampina Ingredients’ first annual Trend Report. Insights from the trend report not only allow manufacturers to get ahead of the market and competition, but also surprise customers with unique products from tomorrow’s menu, be it in the food service sector or in food and beverages manufacturing.
The report, freely available to anyone in the F&B industry, brings together interesting trends observed in local markets. Potential customers will also find inspiring food and beverages end-product suggestions in the report that could leverage any of the trends. The unique market insights are the accumulation of a big data analysis of consumers’ online behaviour, combined with FrieslandCampina Ingredients’ experts’ market insights and complemented with additional owned and bought market studies.
The Trends
The FrieslandCampina Ingredients 2019-2020 Trend Report shows three major trends in the global food and beverage industry. While its appearances may be subject to regional differences, the report identifies the need for: Experiences engaging all senses, Conscious indulgence, and Personalize it yourself conveniently.
Experiences Engaging All Senses
Experiences engaging all senses is a trend that describes the consumers’ need for moments of indulgence, tingling more than just the taste buds. Today’s and tomorrow’s menus need to not only taste delicious, it also needs to look good, smell good, and even sound good, offering a multi-sensory experience that will be remembered.