Company sets target to reduce 35% of virgin plastic across beverage brands by 2025
PepsiCo, Inc. announced a new target to reduce 35% of virgin plastic content across its beverage portfolio by 2025, which equates to the elimination of 2.5 million metric tons of cumulative virgin plastic. Progress will be driven by the company's increased use of recycled content and alternative packaging materials for its beverage brands, including LIFEWTR®, bubly™ and Aquafina®, which recently announced sustainable packaging efforts.
Additionally, through the expansion of PepsiCo's SodaStream® business, an estimated 67 billion plastic bottles will be avoided through 2025. These targets advance PepsiCo's sustainable packaging vision and reinforce its "Beyond the Bottle" strategy which, in addition to SodaStream, includes the mobile-enabled Hydration Platform and other offerings that deliver beverages without single-use plastic bottles.