Seed-breeding specialist start-up Equinom Ltd. is helping food manufacturers unlock the true potential of plant-based meat products. Equinom’s innovative designer non-GMO seeds are enabling food companies to close the gap between consumer demand for cleaner meat alternatives and innovating palate-pleasing, affordable products. 

According to Innova Market Insights’ 2018 consumer survey, 49% of U.S. consumers are driven by health when buying meat and dairy alternatives. Plant-based food demand is climbing, with consumers concerned about animal welfare and minimizing their carbon footprint. Educated shoppers such as flexitarians are flexing their consumer muscles, understanding that a balanced diet that addresses their health issues can include fewer animal products.