The Food Group Reveals Insights for Food Manufacturers
Manufacturers can increase foodservice profitability through new technology and transparency
The Food Group, a full-service food and beverage marketing agency, has identified the latest insights into operator behaviors to help manufacturers expand their reach and increase profitability in the year ahead.
In the new tfgTOUCHPOINTS™ white paper, Foodservice Operator Behavior Report: Speed and Convenience in the Digital Age, The Food Group provides an in-depth look at the many challenges that operators currently face. The report delivers a big-picture view of operator attitudes and behaviors, including how they’re responding to customer demands, what types of information and resources they’re seeking, and how they’re navigating the purchase process.