New Report to Help Food Brands Anticipate Fast-Changing Culinary Preferences
Leveraging an AI-Powered food trends and prediction platform, Tastewise analyzed billions of social media posts and photos, restaurant menus, reviews and recipes to reveal the latest trends
Tastewise, an AI-powered food trends prediction and intelligence startup, released its 2019 Food for Function report. The company leveraged its proprietary food trend prediction platform, which helps brands anticipate fast-changing culinary trends and preferences.
Using AI, Tastewise goes beyond simply knowing which foods are currently trending, to understanding why they’re trending, giving food brands critical insights and more lead time to prepare for the future market demands. For example, knowing that sauerkraut is currently trending is just step one. Step two is understanding that it is trending because people are turning to fermented, probiotic-rich foods because of their positive effects on gut and brain health. This knowledge helps food brands determine which ingredient will trend next and how they might effectively tap into it.