Cautious vs. Carefree: The Split Personality of Sugar-Conscious Consumers
The Center for Food Integrity report details the motivations, fears, attitudes and values of two dominant consumer segments
New research shows there are two distinct groups paying attention to the sweet substances added to enhance the flavor of some of our favorite foods and beverages. A report from The Center for Food Integrity (CFI) details the motivations, fears, attitudes and values of two dominant consumer segments, the cautious and carefree, who are engaging online about the issue of added sugar.
Carb Cautious
The first dominant segment is couples with children who focus on limiting added sugar as a means of promoting a healthy lifestyle for their families, according to the latest CFI Illuminate™ Digital Cultural Insights report.