Wixon turns to mushroom as part of plant-based foods trend
As part of their ongoing “Wixon Innovates” trendspotting project, Wixon taste experts are digging into mushrooms, more specifically, adaptogenic mushrooms.
This focus on fungi is rooted in the blossoming plant-based trend where consumers are turning to plant-based products as a healthy addition to their diets. And according to Innova Market Insights, one in two U.S. consumers report health as the reason for buying plant-based alternatives to bread, meat or dairy.