The global market for fortified foods and beverages was estimated to be valued at nearly $106B in 2018, according to research by Bekryl Market Analysts. The group’s 2018 report also noted that the market is projected to grow at a compound annual growth rate (CAGR) of 6.1%. Such growth is forecast to create revenue of nearly $1.5 trillion over the next 10 years. While North America and Europe are currently the major markets for wellness foods and beverages, the trend is global, with Asia-Pacific likely to become the fastest growing market.
According to research from Mintel, annual sales of vitamins, minerals, and supplements increased by about 5% last year, and are currently around $25B, having more than doubled since 2012. Yet surveys consistently show that consumers wish to get their “supplements” from foods and beverages.