The average consumer is always on the lookout for ways to enhance their health and wellness and want the drinks they enjoy to contribute to that. Many beverages today contain ingredients aimed at helping consumers address a number of issues, from the need for an energy boost to improving cognitive function and even aiding sleep and relaxation.
As these needs become more multifaceted and complex, the ingredients formulators employ to deliver health and wellness benefits become more complex and exotic. Product developers are now incorporating an unprecedented range of ingredients to meet these challenges, including botanicals, fibers, plant proteins, vitamins, and minerals.