Right On Brands, Inc. recently debuted three new hemp-infused sparkling teas and five new energy bars at the Lipari Foods national sales meeting in Warren, Mich.
“Our relaunched hemp line, Humbly Hemp, was invited to present its new line of hemp products to the marketing and sales staff of Lipari, and both items were enthusiastically received," said Vic Morrison, executive vice president of business development. "What’s more, the sparkling teas and energy bars were developed as a result of a close collaborative effort between our companies and the interest from other distributors has been such that we intend to roll-out both products on a national basis.”
Morrison continued: “Earlier this year, Right On Brands announced the addition to its distributor network of Lipari Foods, our first strategic profit partner with $1 billion in annual sales. The agreement includes distribution rights for the Humbly Hemp and ENDo Brands product lines throughout Lipari’s 14 state distribution area.”
James Lipari, Lipari’s vice president of specialty grocery, added: “Lipari Foods is excited to provide the Humbly Hemp Brands to our 6,000-plus customers, and we anticipate this could be one of the largest brand launches in the history of Lipari’s specialty grocery division.”
Ryan Rottier, Lipari’s category manager of specialty grocery, noted: “We couldn’t be more pleased with the finished products and are proud to offer a healthy hemp-based line to our customers. Since the launch on Friday, Oct. 11, we have already seen an overwhelming amount of interest, and we look forward to distributing the brand across our entire coverage area.”