Bears Nutrition Wins Real California Milk Accelerator Competition
Award includes $250,000 to bring kid’s nutritional drinks to market
Bears Nutrition and its innovative, milk-based nutritional shakes for children was named the grand prize winner of the Real California Milk Accelerator dairy startup competition. The competition, sponsored by the California Milk Advisory Board (CMAB) and powered by innovation consultancy VentureFuel, Inc., will provide Bears Nutrition with $250,000 in resources and funding to bring its fortified milk beverages to market.
As presented by co-founders David Sheu and Kevin Yeung, Bears Nutrition focuses on helping active kids grow. The winning product is a daily milk-based beverage fortified with protein, vitamins, minerals, and omega 3's designed specifically for children aged three and older. It was created when Yeung’s son, Bear, stopped growing when his hockey performance started to take off. When a clinical nutritionist prescribed milk, and “lots of it”, with some added nutrients, Bears Nutrition’s shakes were born. The products currently have limited distribution in Europe and China but the founders look forward to expanding throughout the U.S. with Real California Milk at the core.