IRI Integrates BDS Analytics Dispensary Data into Liquid Data Platform
Move offers retailers, CPG manufacturers holistic view of cannabis industry.
IRI and BDS Analytics, the leading global cannabinoid data and market intelligence provider, have announced that BDS Analytics’ cannabis dispensary data is now fully integrated within the IRI Liquid Data technology platform, providing retailers and CPG manufacturers with a holistic view of legal cannabis industry.
Clients that subscribe will gain access to some of the most accurate and actionable cannabis retail tracking data and insights available from medicinal and recreational state dispensaries across the United States.
“The exploding cannabis industry has the potential to disrupt many consumer categories, from health and beauty to food and beverages,” said Clay Dodson, executive vice president of product management for IRI. “Given both the market opportunities and competitive risks this poses to manufacturers and retailers, IRI is pleased to offer clients access to POS-based market tracking and consumer insights that help marketers better understand the cannabis user profile and their reasons for product use and purchase.”
Jessica Lukas, senior vice president of commercial development for BDS Analytics, added: “As the CBD market opens, the dispensary channel is, and will continue to be, a leading indicator of CPG product innovation success, offering manufacturers and retailers valuable insight in development of their own innovation strategies. By integrating BDS Analytics’ dispensary channel data with the capabilities of IRI’s industry-leading platform and traditional channel data, we are providing the most comprehensive, reliable and actionable dataset available.”
In connection with the strategic relationship between BDS Analytics and IRI, the companies plan to develop additional solutions that leverage the full capabilities of their combined data, technology and domain expertise.