Life On Earth, Inc. has appointed Sonia Luna, chief executive officer of Aviva Spectrum of Los Angeles, California, to its board of directors.

Luna is founder and CEO of Aviva Spectrum, a leading cannabis accounting and compliance consulting firm in Los Angeles. Her expertise is in accounting and auditing standards, as well as the regulatory requirements necessary for this industry. 

In addition to receiving the 2018 California Cannabis Award for Best Accountant, Luna was appointed to serve as the accounting and auditing expert for the Securities Exchange Commissions’ Advisory Committee on Smaller & Emerging Growth Companies. She also is active advisor to cannabis organizations such as WebJoint and a lead investor in ZZZNatural a leading cannabis company dedicated to solving sleep disorders using cannabis.

“I’m excited about this wonderful opportunity to leverage both my technical accounting skills along with my sales and marketing expertise to grow the organization,” Luna said. “I look forward to providing tremendous value to our shareholders.”

Life On Earth, Inc. announced in October its plans to move into the cannabis space. The company said it believes a direct relationship with consumers in the cannabis industry will allow it  to leverage its brands such as Just Chill, which lends itself to this segment of the consumer space. 

“We’re excited about welcoming Sonia,” said Fernando Oswaldo Leonzo, CEO of Life on Earth. “Her expertise, knowledge, relationships and high level of scrutiny will be invaluable to us as we move beyond our restructuring phase and into our expansion phase into the cannabis space. It is paramount for us to enhance the level of expertise regarding our accounting systems, corporate governance and of course, regulatory expertise.”

Life on Earth will make other announcements regarding cannabis industry experts that will join the company’s current management, its board of directors and advisory board to assist in this expansion. 

“We believe this is the right time, since changing our name back in February of 2018, to pursue opportunities and commit ourselves to the cannabis space,” Leonzo said. “We have finally paired down the non-branded beverage distribution operations, and we believe that the timing to enter the cannabis industry, under the right circumstances, couldn’t be better. Our No. 1 priority is to increase shareholder value.  

“We also understand our company, as a company in the business of building brand value, will have the best chance to do so, if there is a direct to consumer relationship, and entering the cannabis market in a B2C business model is the best way of doing that. Most importantly, we want to be able to do so in a profitable manner. We are now bringing onboard the legal, accounting, digital and social media marketing and regulatory expertise to help this Company enter that space successfully, and we will be making announcements of who those individuals are over the coming weeks.”

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