Consumers are busier than ever, particularly millennials who want healthy, grab-and-go options, and consumer tastes have evolved. According to a market analysis by food manufacturer Vixxio, 32% of convenience store consumers want healthier options and 60% say they are more likely to patronize stores that offer healthy, pre-packaged soups and sandwiches and more fruits and vegetables.
Rising diagnosis of celiac disease and non-celiac gluten sensitivity are also driving the demand for convenient, gluten-free options. According to a recent report, the gluten-free market is expected to grow at a healthy CAGR of 9.1%, with an estimated value of $32.39 by 2025.