Frank Broz was named director of technical sales for LifeWise Ingredients, a manufacturer of flavor technologies for the food and nutraceutical industries.

Broz is responsible for directing and implementing new sales initiatives, new product launches and enhancing LifeWise Ingredients’ visibility to food manufacturers nationwide.
He has been in the food industry since 2004, first working in product development and then ingredient sales. His areas of expertise include beverages, specifically UHT/Aseptic process. Broz also worked extensively in sauces, dressings and toppings. Other areas include dry blend seasonings, baked goods and frozen foods.

Broz is a member of IFT and is a graduate of DePaul University, where he earned a degree in communications. He is a native of Hawthorn Woods, Ill., but currently resides in Lake Geneva, Wisc.

“We’re happy to have Frank onboard as LifeWise continues its growth in the flavor technologies market,” said Dean Antczak, president of LifeWise.

LifeWise Ingredients, LLC, is a market-driven research technology company focused on the development and manufacture of ingredients that help satisfy consumer demands for enhanced nutritional value. Founded in 1991, LifeWise is recognized as a leader in the development of unique flavor enhancers and other flavor optimization systems that improve the taste and flavor of a wide variety of foods. LifeWise ingredients are free of allergen-labeling requirements and contain no added MSG, HVP, gluten, soy, nucleotides, yeast or other common allergenic ingredients. All LifeWise flavor ingredients are cRc-certified kosher and manufactured under SQF certified quality control standards.