US Highbush Blueberry Council Selects Sterling-Rice Group to Lead Foodservice Program
Sterling-Rice Group will build an integrated program to reach key decision-makers within the foodservice industry
The US Highbush Blueberry Council (USHBC) has contracted with the Sterling-Rice Group (SRG) to lead its integrated foodservice marketing and promotional activities for the council and the blueberry industry.
SRG was awarded the USHBC account following a comprehensive review process that attracted many high-profile agencies around the country and was narrowed to a final group of four. The decision to hire SRG was made by the council’s Promotion Committee, a group of blueberry growers and marketers.