Functionally flavorful concepts are increasingly focusing on health and natural ingredients
The role of colors and flavors is highly significant in the development of successful new products as consumers aim to balance tastiness, clean eating, transparency, and a stronger personalized approach to fit their lifestyles.
In the Innova Trends Survey 2019, 74% of global consumers agreed or strongly agreed that they loved to discover new flavors, while 57% thought it was important to consume foods and beverages that were good for their bodies.