Amazon Guru Betsy McGinn Joins Cascadia Managing Brands Advisory Board
The board includes industry veterans, Errol Schweizer, Alan Gever, Cydney Whitmoyer, and James Harford
Amazon Guru Betsy McGinn joined Cascadia Managing Brands’ Advisory Board. McGinn is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their business on Amazon and ensure continued growth on this powerful platform.
As Seventh Generation’s first eCommerce channel director, McGinn pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers.