Along with the new products, Numi reveals new plant-based packaging, brand refresh
Numi Organic Tea, an award-winning social enterprise, founding B Corporation member, and leading purchaser of organic, Fair Trade CertifiedTM teas, introduced two new products, Sweet Slumber and Drinking Chocolates, in time for the 2020 Winter Fancy Food Show. Along with the new products, Numi revealed its new plant-based packaging as well as a brand refresh featuring a bright, bold, ingredients-focused look.
The new tea wrappers represent a project ten years in the making in collaboration with OSC2 Packaging Collaborative, which was co-founded by Numi CEO Ahmed Rahim. With its new plant-based overwrap, Numi has subverted the packaging industry’s status quo. The new wrapper features a thin, Non-GMO PLA layer made from renewable sugarcane, and 100% FSC certified paper, which guarantees no eco-toxicity when it breaks down. This project has opened pathways into a fossil fuel-free future while paving the way for other brands that can benefit from increased access to plant-based flexible film.