The old sayings “let thy food be thy medicine” and “you are what you eat” ring truer than ever for consumers but formulating better-for-you beverages often comes with taste, texture and processing challenges. Imbibe’s Taste Modulation Team has played an integral role in the company’s ability to create great-tasting, healthy, natural and functional products by providing best-in-class solutions for overcoming taste and formulation obstacles.
In 2016, Imbibe responded to industry megatrends around clean label and sugar reduction by forming a team that has been solely focused on exploring new ingredient technologies from suppliers across the industry.