Consumers increasingly are seeking food and beverage products that promise to promote “beauty from within.” The ingredients that can help fulfill that promise (sometimes known as cosmeceuticals or nutricosmetics) are the key components in many functional foods and beverages.
As consumer awareness continues to grow regarding wellness and preventative self-care, food and beverage makers are expanding their participation in the nearly $1 billion nutricosmetic industry. These trends are part of the robust healthy overall aging market as well.